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The Marketing Book Podcast: "Myths of Social Media" by Michelle Carvill

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae

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Michelle Carvill founded the social media marketing agency Carvill Creative in 2002; its clients include the BBC, Nuffield Health and Norbord. She is also the author of Get Social: Social Media Strategy And Tactics For Leaders.

Michelle is a regular contributor to BBC Radio, the Institute of Directors, The Chartered Institute of Marketing and numerous magazines and trade journals as an expert in the field of social media and digital.

And this year, Michelle was cited by Thinkers360 as one of the top 100 B2B Marketers to follow

Listen to the Interview:

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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