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The Marketing Book Podcast: "Nincompoopery" by John Brandt

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt

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John Brandt, is the CEO and founder of The MPI Group, a global research firm.

Before founding The MPI Group in 2003, John followed a unique career path combining two decades of experience in marketing, management, and consulting with a passion for journalism that has earned him more than 20 awards for reporting, writing, and editing. 

He was publisher and editor-in-chief of IndustryWeek (IW) magazine, which garnered more than 70 editorial awards for excellence and doubled its revenues under his leadership.  

Additionally, John served as president, publisher, and editorial director of the Chief Executive Group, publisher of Chief Executive, where his leadership transformed the magazine into one of publishing’s most surprising comebacks.

And interesting fact...

He was a TV weatherman once - for one night!

Listen to the Interview: 

 

Show Notes

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury and Bruce Patton

The Elephant And The Flea: Looking Backwards to the Future by Charles Handy

John Brandt's website

John Brandt's company website

John Brandt’s Twitter

John Brandt’s Linkedin

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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