Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt
John Brandt, is the CEO and founder of The MPI Group, a global research firm.
Before founding The MPI Group in 2003, John followed a unique career path combining two decades of experience in marketing, management, and consulting with a passion for journalism that has earned him more than 20 awards for reporting, writing, and editing.
He was publisher and editor-in-chief of IndustryWeek (IW) magazine, which garnered more than 70 editorial awards for excellence and doubled its revenues under his leadership.
Additionally, John served as president, publisher, and editorial director of the Chief Executive Group, publisher of Chief Executive, where his leadership transformed the magazine into one of publishing’s most surprising comebacks.
And interesting fact...
He was a TV weatherman once - for one night!
Listen to the Interview:
Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury and Bruce Patton
The Elephant And The Flea: Looking Backwards to the Future by Charles Handy
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