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The Marketing Book Podcast: "Optimize" by Lee Odden

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden


Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.

Lee is frequently cited for his search and social media marketing expertise by leading publications including The Economist, Forbes, The Wall Street Journal and the New York Times.

As an active thought leader in the search marketing industry, he’s contributed to top industry publications such as MarketingProfs, Content Marketing Institute, Mashable, and ClickZ.

He also publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Social Media Examiner and many others. 

The Host's Perspective:

In the book, Lee Odden explains that “the notion of SEO professionals reverse-engineering Google’s method of ranking web pages with universal predictability are gone.”

And if you are being pitched by or currently paying a firm who claims they can do that, I recommend taking that money and donating it to a worthy cause. Because you will get the same results except you will be helping someone in need.

If you want to succeed at getting found online, you need to provide the best content. Remarkable content that will get shared and linked to by other sites. It’s easy to conceptualize, but slightly more difficult to do.

In Optimize, Lee Odden provides a roadmap that incorporates the synergies of content, social media, and search engine optimization that you can understand and implement.

This is one of the very best modern marketing books at explaining how search, social and content all work together and why they go together like peanut butter, jelly and bread in a peanut butter and jelly sandwich.

Listen to the interview:


Show Notes:

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden

TopRank Online Marketing Blog

Everybody Writes by Ann Handley (Marketing Book Podcast interview)

Shareology by Brian Kramer

Lee's Twitter

Optimize Book Website 

Lee Odden and Douglas Burdett

Lee Odden and Douglas Burdett at the MarketingProfs B2B Forum in Boston, Massachusetts

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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