Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones

The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield