Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones

The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart

The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia

Evolutionary Ideas: Unlocking Ancient Innovation To Solve Tomorrow’s Challenges by Sam Tatam 

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen