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Episode Subheader 

The Marketing Book Podcast: "Malcolm McDonald on Value Propositions" by Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver

The Marketing Book Podcast: "Making Channel Sales Work" by Marcus Cauchi

Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi and David Davies

The Marketing Book Podcast: "Non-Obvious 2019" by Rohit Bhargava

Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava

The Marketing Book Podcast: "The Persuasion Code" by Christophe Morin

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise

The Marketing Book Podcast: " Video Marketing Strategy" by Jon Mowat

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat

The Marketing Book Podcast: "Effective Sales Enablement" by Pam Didner

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

The Marketing Book Podcast: "Sales Differentiation" by Lee Salz

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz

The Marketing Book Podcast: "10x Marketing Formula" by Garrett Moon

10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon

The Marketing Book Podcast: "Master Content Strategy" by Pamela Wilson

Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson

7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know

Special Episode #201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know

The Marketing Book Podcast: "This Is Marketing" by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

The Marketing Book Podcast: "Eat Their Lunch" by Anthony Iannarino

  Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino

The Marketing Book Podcast: "Digital Influence" by Joel Backaler

  Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler

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