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The Marketing Book Podcast: "Performez Vente" by Olivier Guérin

Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin

olivier guerin combo


About the Author

Olivier Guerin is the founding principal of Bridge Development, a sales transformation company in France. After graduating from NEOMA Business School he started his career in the field of IT consulting in Paris but after a few years, he switched to the dark side (sales), where he spent 18 years in sales and sales management, after which he founded Bridge Développement.

And, interesting fact - he doesn’t play by anyone’s rules – his first car accident was before he even had a license!

About the Book

Dans un contexte économique concurrentiel, la vente est plus que jamais au cœur du développement des enterprises. Cet ouvrage, écrit par des experts de la vente, apporte des réponses concrètes à tous ceux qui ont quelque chose à vendre, qu’ils soient commerciaux, managers, dirigeants, indépendants, auto-entrepreneurs... Il propose les méthodes, outils et comportements indispensables pour :

  • acquérir la posture du vendeur efficient et agile;
  • faire de la prospection une routine gagnante;
  • conduire les négociations et obtenir des accords gagnant-gagnant;
  • conclure ses ventes;
  • garder ses clients et les fidéliser;
  • manager efficacement une équipe commerciale.

Listen to the Interview...



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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