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The Marketing Book Podcast: "The Practice" by Seth Godin

The Practice: Shipping Creative Work by Seth Godin

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Photo: Darius Bashar and Archangel

 

About the Author

Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.

He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of over 20,000 people who have attended them.

He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and most of all, changing everything.

His books include Linchpin, Tribes, The Dip and Purple Cow. His last book, This Is Marketing, was an instant bestseller around the world.

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. And he is the host of the Akimbo podcast

In 2018, he was inducted into the Marketing Hall of Fame.

And, interesting fact: he has taught thousands of people how to juggle and he was once screamed at by the late comedienne Totie Fields.

About the Book

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

 

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Links...


Saturday Night Live - the Chris Farley Show Interview With Paul McCartney, February 13, 1993



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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