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The Marketing Book Podcast: "Questions that Sell" by Paul Cherry

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry


Paul Cherry is a coach, speaker, consultant, and best-selling author.

He specializes in sales effectiveness development, with an emphasis on asking smart, intuitive questions that help “galvanize” successful customer relationships.

For the past two decades, he has worked with more than 1,200 organizations and businesses in a wide array of industries.

Paul has been featured in hundreds of news sites and print publications, including Kiplinger’s Personal Finance, Selling Power, Investor’s Business Daily, and Inc. magazine.

His other books include Questions That Get Results, and The Ultimate Sales Pro.

Paul is founder and president of Performance Based Results, which delivers B2B sales training and performance coaching to teams and managers in corporations across the USA and Canada, including 175 of the Fortune 500, and 1,000-plus entrepreneurial companies looking to dominate their niche markets.

And, interesting fact – Paul is the first author on The Marketing Book Podcast from “The First State,” - Delaware!

Listen to the Interview: 



Show Notes

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

Spin Selling by Neil Rackham

Creating Sales Stars by Stephan Schiffman

Ego is the Enemy by Ryan Holiday

Paul Cherry’s Website

Paul Cherry’s LinkedIn

Paul Cherry’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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