podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "Questions that Sell" by Paul Cherry

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

PaulCherryCombo

Paul Cherry is a coach, speaker, consultant, and best-selling author.

He specializes in sales effectiveness development, with an emphasis on asking smart, intuitive questions that help “galvanize” successful customer relationships.

For the past two decades, he has worked with more than 1,200 organizations and businesses in a wide array of industries.

Paul has been featured in hundreds of news sites and print publications, including Kiplinger’s Personal Finance, Selling Power, Investor’s Business Daily, and Inc. magazine.

His other books include Questions That Get Results, and The Ultimate Sales Pro.

Paul is founder and president of Performance Based Results, which delivers B2B sales training and performance coaching to teams and managers in corporations across the USA and Canada, including 175 of the Fortune 500, and 1,000-plus entrepreneurial companies looking to dominate their niche markets.

And, interesting fact – Paul is the first author on The Marketing Book Podcast from “The First State,” - Delaware!

Listen to the Interview: 

 

 

Show Notes

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

Spin Selling by Neil Rackham

Creating Sales Stars by Stephan Schiffman

Ego is the Enemy by Ryan Holiday

Paul Cherry’s Website

Paul Cherry’s LinkedIn

Paul Cherry’s Twitter


New Call-to-action 

 P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Human-Centered Communication" by Ethan Beute

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Sell Different!" by Lee Salz

Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz

The Marketing Book Podcast: "The Ultimate Marketing Engine" by John Jantsch

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch