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The Marketing Book Podcast: "RE:Think Innovation" by Carla Johnson

RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson

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About the Book


RE:Think Innovation makes coming up with great ideas everybody’s business.

People think innovation isn’t sustainable, so they make it much harder than it has to be.

Experts portray it as confusing and complicated so they can charge big fees.
Executives make it intimidating and complex, so they appear smarter and important.

Traditional innovators imply you need a special degree or training to know how to do it right.

The truth is, consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn.

It’s actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve.

RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes.

Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.

Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.

About the Author


Carla Johnson is an innovation and marketing expert, keynote speaker, and prolific author.

Her work with Fortune 500 brands served as the foundation for many of her books. Having lived, worked, and studied on five continents, she's trained thousands of people how to rethink the work that they do and the impact they can have. Her expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.

And, interesting facts about Carla (based on a careful reading of her book): she grew up in a town of 1,000 people in rural Nebraska, when she was four years old she was in the community fashion show, she's been known to doze off in big, soft, cushy chairs and coffee shops, and if you ever meet her in person – she's a hugger!

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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