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The Marketing Book Podcast: "Rehumanize Your Business" by Ethan Beute

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli


Ethan Beute is the VP of Marketing at BombBomb, a video email sales and marketing software platform and is also the host of The Customer Experience Podcast which debuted this year. 

Earlier in his career he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs [which is were he now lives]. 

And interesting fact...

His first real job out of college was driving a school bus for Microsoft.

Listen to the Interview: 



Show Notes



Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

The Soft Edge: Where Great Companies Find Lasting Success by Rich Karlgaard

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual by Yvon Chouinard

The Ecology of Commerce Revised Edition: A Declaration of Sustainability by Paul Hawkin

The Experience Economy: Work Is Theater & Every Business a Stage by  B. Joseph Pine II and James H. Gilmore  

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman

The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger

Small is Beautiful: Economics as if People Mattered by  E.F. Schumacher

The Service Profit Chain by James L. Heskett, W. Earl Sasser, and Leonard A. Schlesinger

Book website

The Customer Experience Podcast

Ethan Beute’s Linkedin

Stephan Pacinelli’s Linkedin

Ethan Beute’s Twitter

Stephan Pacinelli’s Twitter


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Sell Different!" by Lee Salz

Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz

The Marketing Book Podcast: "The Ultimate Marketing Engine" by John Jantsch

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