Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago
Kristin Zhivago is president of Zhivago Partners, a digital marketing management company, which provides digital marketing management and revenue coaching for her clients.
She is one of the leading experts on the customer’s buying process, and was one of the first to see selling from the buyer’s perspective.
She speaks and teaches worldwide for companies and organizations and has spent decades as a “revenue coach” helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson.
And, interesting fact – has a 48’ catamaran built in S. Africa and she and her husband sailed it home 8,000 miles home to Rhode Island.
Listen to the Interview:
Show Notes
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago
The Ultimate Start Up Guide by Tom Hogan (Marketing Book Podcast interview)
Traction: Get a Grip on Your Business by Gino Wickman
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
Roadmap to Revenue book website
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