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The Marketing Book Podcast: "Sales Differentiation" by Lee Salz

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz

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Lee Salz is a keynote speaker and sales management strategist on sales differentiation, sales force development, hiring, onboarding, compensation, and other sales performance topics. He is the CEO of Sales Architects, and prior to that for most of his career he served in sales and marketing leadership capacities.


He’s also an award-winning author of several books and is a featured columnist in The Business Journals and is a media source on sales and sales management, and has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets.

And, interesting fact - he is a championship powerlifter and proposed to his wife in the White House Rose Garden.


Listen to the Interview: 

 

 

Show Notes

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz

Sales Differentiation Video Series

Sales Differentiation Video Quick Look

Swim with the Sharks Without Being Eaten Alive by Harvey B Mackay

Strategic Selling by Robert Miller and Stephen E. Heiman

Conceptual Selling by Robert Miller and Stephen E. Heiman

Eat Their Lunch by Anthony Iannarino

Fanatical Prospecting by Jeb Blount

Objections by Jeb Blount

Selling From The Heart by Larry Levine

Lee Salz’s Website

Lee Salz’s LinkedIn

Lee Salz’s Twitter

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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