podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "The Sea We Swim In" by Frank Rose

The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose

Frank Rose Combo

About the Book

A practical guide to "narrative thinking," and why it matters in a world defined by data.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives.

For decades, experts from many fields―psychologists, economists, advertising and marketing executives―failed to register the power of narrative. Scientists thought stories were frivolous.

Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

Whether we’re aware of it or not, stories determine how we view the world and our place in it.

That means the tools of professional storytellers―character, world, detail, voice―can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it.

Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.

Leading brands and top entertainment professionals already understand the vast potential of storytelling.

From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans―and how you can do the same.

About the Author

Frank Rose is an author, essayist, and keynote speaker.

A senior fellow at the Columbia University School of the Arts, he teaches global business executives as faculty director of its Strategic Storytelling program, presented in partnership with Columbia Business School Executive Education, and serves as awards director of its Digital Storytelling Lab.

His previous book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, was hailed by the International Journal of Advertising as "an essential overview" of the fundamental changes affecting media.

Before moving to Columbia, Frank spent many years reporting on the impact of technology on media as a contributing editor at Wired and a contributing writer at Fortune before that.

His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, was named one of the ten best books of the year by Businessweek.

Among his other books is The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood.

And, interesting facts: he is a native of Virginia and graduated from Wash­ington & Lee University with a degree in journalism and moved soon after to New York, where he got his start covering the punk scene at CBGB for The Village Voice, chronicling the emergence of Patti Smith, the Ramones, and Talking Heads.

Listen to the Interview...

 

Links...


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

sticker-bookmarkDon’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "The Experience Maker" by Dan Gingiss

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss

The Marketing Book Podcast: "Renegade Marketing" by Drew Neisser

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

The Marketing Book Podcast: "Lies, Damned Lies, and Marketing" by Atul Minocha

Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha