podcastartillery300x300

 

 

 

Episode Subheader 

All Posts

The Marketing Book Podcast: "Shift" by Sean M. Doyle

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle

Sean Doyle Combo

Sean is co-founder, principal and director of strategy for FitzMartin, Inc., a B2B sales and marketing consultancy that helps mid-sized companies solve their most pressing challenges.

Interesting fact - he is motorcyclist and is the owner of a Suzuki V-Strom 650

The Host's Perspective:

Perception: marketing is a “cash drain on business.”
Reality: marketing is only a cost or cash-flow drain if it isn't done correctly.

Perception: marketing “ isn't worth attention or effort.”
Reality: you may not use marketing as a serious business tool because you either think it doesn't work or you haven't learned to use it properly.

Perception: marketing is all about “making things look pretty.”
Reality: you've assigned low-level assistance and paltry budgets to the marketing function. Neither will impact your company's performance.

The truth is that your company’s sales process would be a lot easier if you learned how to use marketing properly.

The problem is that most people who are running companies or have been thrust into a marketing role have not been trained for the task.

If people in that situation only read one book about marketing, this is the one to read now.

Listen to the Interview:

Show Notes

Shift by Sean M. Doyle

Fitz Martin (Website)

Fitz Martin (Twitter)

Sean M. Doyle (LinkedIn)

Sean M. Doyle (Website)

The Win Without Pitching Manifesto by Blair Enns

Web Analytics 2.0 by Avinash Kaushik

Traction by Gino Wickman

Books by Dr. Dan Ariely

Books by Richard Thaler

New Call-to-action

 

P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Smash the Funnel" by Mike Lieberman

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

The Marketing Book Podcast: "The Customer Centricity Playbook" by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms

The Marketing Book Podcast: "Conversational Marketing" by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt