Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann
About the Book
How do you break through the noise?
Why do some messages work when others don’t?
Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don’t?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity.
But the problem is, simple is hard work.
Our brains are programmed to complicate.
Our world incentivizes more, more, more.
It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.
With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.
About the Author
Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.
Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator!
Listen to the Interview…
- Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann (Amazon)
- Ben Guttmann (website)
- Ben Guttmann (LinkedIn)
- Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins (Marketing Book Podcast interview)
- The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein (Marketing Book Podcast interview)
- Simple Sabotage Field Manual by United States Office of Strategic Services
- Ogilvy on Advertising by David Ogilvy
- Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini (Marketing Book Podcast interview)
- Design Is a Job: The Necessary Second Edition by Mike Monteiro
- Hidden Potential: The Science of Achieving Greater Things by Adam Grant
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