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The Marketing Book Podcast: "Smarketing" by Tim Hughes

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes, Adam Gray and Hugo Whicher


Tim Hughes is recognized as one of the world’s leading exponents of social selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world.

He was responsible for a large-scale sales transformation within Oracle, the result of which delivered in excess of $100m in sales uplift.

He is currently leading a number of sales transformation programs in large B2B organizations.

He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the book Social Selling - Techniques to Influence Buyers and Changemakers.

And interesting fact - on his LinkedIn profile where most people have what their current job is under their name, Tim has “Should have Played Quidditch for England.”

Listen to the Interview: 



Show Notes

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes

Permission Marketing by Seth Godin

Crossing the Chasm by Geoffrey A Moore

Lost and Founder by Rand Fishkin

Be More Pirate by Sam Conniff Allende

Mindset by Carol Dweck

Known by Mark W. Schaefer

The Perfect Close by James Muir

Gap Selling by Keenan

Tim Hughes’ Website

Tim Hughes’ LinkedIn

Tim Hughes’ Twitter


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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