The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White
About the Author
Dan White is a marketing and insights innovator. For nearly 30 years Dan was with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness, strategic communication, media and brand equity research.
And, interesting fact: he lives near Stratford upon Avon, birthplace of William Shakespeare!
About the Book
In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies that have long-term sustainable economic goals.
The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles applicable to anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Listen to the Interview...
Dan White (LinkedIn)
How Brands Grow: What Marketers Don't Know by Byron Sharp
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Marketing Book Podcast interview)
Demetri Martin (Wikipedia)
Demetri Martin (books)
Is This Anything? by Jerry Seinfeld
Financial Terms (click to enlarge)
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