Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman
For more than 25 years, Mike Lieberman has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.
Mike Lieberman is the co-founder of square2marketing which he established in Philadelphia in 2003 with his business partner and co-author Eric Keiles. Today they have clients all over the world and focus on helping your clients with revenue generation, which includes strategy, tactics, metrics, and technology in marketing, sales, and customer service execution at their clients' businesses.
Mike spent his early career working for a large corporations like D&B and Xerox, and along with Eric is the author of Reality Marketing Revolution and Fire Your Sales Team Today.
And, interesting fact - he’s met his business partner in at summer camp while in grade school.
Listen to the Interview:
Show Notes
Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman
Purple Cow by Seth Godin
Permission Marketing by Seth Godin
Conversational Marketing by David Cancel
Humanity Works by Alexandra Levit
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