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The Marketing Book Podcast: "Smash the Funnel" by Mike Lieberman

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

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For more than 25 years, Mike Lieberman has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

Mike Lieberman is the co-founder of square2marketing which he established in Philadelphia in 2003 with his business partner and co-author Eric Keiles. Today they have clients all over the world and focus on helping your clients with revenue generation, which includes strategy, tactics, metrics, and technology in marketing, sales, and customer service execution at their clients' businesses.

Mike spent his early career working for a large corporations like D&B and Xerox, and along with Eric is the author of Reality Marketing Revolution and Fire Your Sales Team Today.

And, interesting fact - he’s met his business partner in at summer camp while in grade school.

Listen to the Interview: 

 

 

 

Show Notes

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

Purple Cow by Seth Godin

Permission Marketing by Seth Godin

Conversational Marketing by David Cancel

Humanity Works by Alexandra Levit

Smash the Funnel Book Website

Agencies 2 Inbound Website

Max G Website

Mike Lieberman’s Website

Mike Lieberman’s LinkedIn

Mike Lieberman’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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