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The Marketing Book Podcast: "Stand-Out Marketing" by Stacey Danheiser

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly and Paul Johnston

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About the Author

Stacey Danheiser is the Founder and CEO of SHAKE Marketing Group, a B2B marketing and sales practice based in South Florida, where she helps B2B organizations tune into and deliver customer value to drive business growth.

Prior to founding SHAKE Marketing Group, Stacey spent 15 years leading marketing strategy, field marketing and sales activation programs inside various Fortune 500 companies.

She is the co-author (with Simon Kelly and Paul Johnston) of Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions (which was featured on episode 124 in May 2017).

And, interesting fact, she was born on Queen Elizabeth’s birthday!

About the Book

"How do we get customers to choose us over our competitors?"

In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.

Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.

On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.

These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.

Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage. 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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