The State of Marketing Books with Josh Bernoff & Douglas Burdett
A conversation about the current state of marketing books with Josh Bernoff and Douglas Burdett
Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.
Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).
He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Douglas Burdett is the host of The Marketing Book Podcast, which is a weekly interview with an author of a new marketing or sales book.
The podcast was named by LinkedIn and Forbes as one of the top marketing podcasts and has over 450 interviews, millions of downloads, and listeners in over 165 countries. Douglas has read every book featured on the podcast.
Prior to starting his own firm SALES ARTILLERY which provides sales-driven marketing strategies and coaching, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.
Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.
In lieu of a mid-life crisis, Douglas started performing standup comedy. He’s all better now.
Listen to the Interview…
- Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff (Amazon)
- Josh Bernoff (website)
- Josh Bernoff (LinkedIn)
- Josh Bernoff (Twitter)
- Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff (Marketing Book Podcast interview)
- Gartner Hype Cycle (video below)
- Amara’s Law: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”
- Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt (Marketing Book Podcast interview)
- Content Chemistry: The Illustrated Handbook for Content Marketing, 6th Edition by Andy Crestodina (Marketing Book Podcast interview)
- Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff (Marketing Book Podcast interview)
- Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut (Marketing Book Podcast interview)
- The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet by Jeff Jarvis
- “You can’t copyright AI drivel. So don’t publish AI drivel” (Josh Bernoff blog)
- David Meerman Scott’s blog
- The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott (Marketing Book Podcast interview)
P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.
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