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The Marketing Book Podcast: "The Strategy Mindset 2.0" by Dr. Chuck Bamford

The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford

chuck bamford strategy mindset combo

 

About the Author

Dr. Chuck Bamford is the Managing Partner of Bamford Associates, a firm focused on the development of implementable strategic plans and entrepreneurial growth.

Chuck is also the author of two of the top strategy and entrepreneurship textbooks used in undergraduate and graduate programs around the world.

He serves as an Adjunct Professor of Strategy at Duke University's Fuqua School of Business. He has been a Professor at the University of Richmond, Texas Christian University, The University of Notre Dame and Tulane University among others. Over the past 25 years he has been honored with 22 Professor of the Year awards.

Chuck earned his undergraduate degree at the University of Virginia, his MBA at Virginia Tech and a Ph.D. at the University of Tennessee.

And, interesting fact – his father commanded a US Navy ship in World War II.

About the Book

According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction.

You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future.

Bamford’s work stands out from other business leadership books by providing in-depth processes in a practical format that allows the reader to use the material immediately.

Using these as a jumping-off point and a business model navigator, Bamford encourages you to think about your own business leadership skills list and the qualities you want to master.

By envisioning your ideal customer, crafting true competitive advantages, and understanding how to implement strategy, you can begin honing an identity that will make you stand out in any industry.

Bamford draws upon lessons from wildly successful organizations in every type of industry to show you how developing a real strategic plan can make a whole lot of change possible.

Listen to the Interview...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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