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The Marketing Book Podcast: "Subscribed" by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo and Gabe Weisert

TienTzuoCombo

Tien Tzuo is the founder and CEO of Zuora, the leading subscription economy SaaS provider, with more than 1,000 customers worldwide.

He was formerly the chief marketing officer and chief strategy officer of Salesforce (where he was employee #11).

And interesting fact - he was born in Taiwan, The Republic of China, immigrated to the US and when he was 3 years old his family moved to the Flatbush section of Brooklyn.


Listen to the Interview: 

 

 

Show Notes

subscription business model

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

Three Body Problem by Cixin Liu

The Membership Economy by Robbie Kellman Baxter (Marketing Book Podcast Interview)

Subscription Marketing by Anne Janzer (Marketing Book Podcast Interview)

Wise Guy by Guy Kawasaki (Marketing Book Podcast Interview)

On The End of Ownership Episode

Tien Tzuo’s Website

Tien Tzuo’s Linkedin

Tien Tzuo’s Twitter

Zuora’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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