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The Marketing Book Podcast: "Teenage Wastebrand" by Evelyn Starr

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

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About the Author

Evelyn Starr is a brand expert and writer with over 25 years of marketing strategy and research experience. She specializes in working with Brands in Adolescence, brands that have stalled after their initial success.

Before founding her consultancy in 1999, Evelyn worked for some of New England’s most recognized brands including Dunkin’ Donuts, Veryfine Products, and The First Years.

Evelyn earned an MBA in Marketing from Boston College’s Carroll School of Management and graduated with honors from Vassar College with a BA in Economics and French.

And, interesting fact - Eveylyn's high school senior class voted her "Female Class Bookworm!"

About the Book

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It’s hard to know if you’re doing well.

When your numbers climb, they signal success to you. But then they level off. And refuse to budge.

Your brand’s hit its awkward adolescent stage.

Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.

In this groundbreaking book, you’ll discover:

  • The eight symptoms adolescent brands display, including identity crisis, oversleeping and suffering from FOMO.
  • Specific questions to help you diagnose the symptom hindering your brand.
  • How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger.
  • What business owners like you have done to course-correct their brands and what worked best.
  • Step-by-step guides to help you exit that stage ready to scale.

Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.

If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them.

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P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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