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The Marketing Book Podcast: The Catalyst by Jonah Berger

The Catalyst: How to Change Anyone's Mind by Jonah Berger 

JonahBerger ComboJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of two other books, Contagious and Invisible Influence.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on.

He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work.

He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.

And interesting fact, one of his very first jobs was as the easter bunny at the mall.

Listen to the Interview:

 

Show Notes

The Catalyst: How to Change Anyone's Mind by Jonah Berger
Jonah Berger's Website
Wharton University Website for Jonah Berger
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Diffusion of Innovations, 5th Edition by Everette M. Rogers
A Matter of Taste: How Names, Fashions, and Culture Change by Stanley Lieberson Jonah Berger's Twitter
Jonah Berger's LinkedIn 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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