"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki and Peg Fitzpatrick
Guy is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of:
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Enchantment: The Art of Changing Hearts, Minds, and Actions
- APE: Author, Publisher, Entrepreneur-How to Publish a Book
... and nine other books.
Listen to the show here:
Meg Fitzpatrick and Guy Kawasaki
The Art of Social Media (book website with additional resources)
BooksThe Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Emanuel Rosen
Influence: The Psychology of Persuasion, Revised Edition by Robert CialdiniBlogs
Guy Kawasaki and Douglas Burdett at Old Dominion University, Norfolk, Virginia
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Thanks for listening!