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The Marketing Book Podcast: "Evergreen" by Noah Fleming

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming


Noah Fleming is a marketing expert, keynoter and consultant and thought leader in strategic marketing and particularly customer loyalty. He has coached and consulted to thousands of business owners, executives, and individuals to help them maximize customer value which, not surprisingly, has then lead to to increased sales and profits.

Noah also writes for Fast Company Magazine, among others, and has been routinely quoted in publications like Forbes, The New York Times, Reuters, and more.


The Host's Perspective:

The title of the book Evergreen is an analogy to how customers are to companies as leaves are to trees. Evergreen trees remain lush, healthy and green all year round. Deciduous trees go through a pattern of growing new leaves and then shedding them. Growing new leaves and then shedding them. Does the term "customer churn" come to mind?

Profitable companies retain their customers like evergreens retain their growth. Sadly, many companies work really hard to acquire new customers only to shed them quickly thereafter. Not like an evergreen. As a result, many companies are wasting staggering amounts of money by not focusing any or a sufficient amount of their marketing on their existing customers.

In Evergreen, Noah Fleming walks you through very specific steps to show you how to better retain customers, turn them into raving fans and actually make your new customer acquisition not only easier but more effective.

Listen to the interview:

Show Notes

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming


Start with Why: How Great Leaders Inspire Everyone to Take Action  by Simon Sinek

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg 

Mixergy Where entrepreneurs and authors teach ambitious upstarts.

Entrepreneur on Fire Daily podcast interviews with today's most successful entrepreneurs.

Seth Godin Seth Godin's riffs on marketing, respect, and the ways ideas spread.

Shawn Veltman 

Noah Fleming and Douglas Burdett

Noah Fleming and Douglas Burdett at the Inbound Conference, Boston, Massachusetts

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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