Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming
Noah Fleming is a marketing expert, keynoter and consultant and thought leader in strategic marketing and particularly customer loyalty. He has coached and consulted to thousands of business owners, executives, and individuals to help them maximize customer value which, not surprisingly, has then lead to to increased sales and profits.
Noah also writes for Fast Company Magazine, among others, and has been routinely quoted in publications like Forbes, The New York Times, Reuters, and more.
The Host's Perspective:
The title of the book Evergreen is an analogy to how customers are to companies as leaves are to trees. Evergreen trees remain lush, healthy and green all year round. Deciduous trees go through a pattern of growing new leaves and then shedding them. Growing new leaves and then shedding them. Does the term "customer churn" come to mind?
Profitable companies retain their customers like evergreens retain their growth. Sadly, many companies work really hard to acquire new customers only to shed them quickly thereafter. Not like an evergreen. As a result, many companies are wasting staggering amounts of money by not focusing any or a sufficient amount of their marketing on their existing customers.
In Evergreen, Noah Fleming walks you through very specific steps to show you how to better retain customers, turn them into raving fans and actually make your new customer acquisition not only easier but more effective.
Listen to the interview:
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