Episode Subheader  



All Posts

The Marketing Book Podcast: "Experiences, The 7th Era of Marketing" by Robert Rose

"Experiences: The 7th Era of Marketing" by Robert Rose and Carla Johnson


Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.

Robert’s first book Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, co-authored by Joe Pulizzi, is widely considered the “owner’s manual” of the content marketing process. It has been translated into several languages and been a marketing bestseller on Amazon.

Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi.


Listen to the interview:


Show Notes

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson

Robert Rose

Carla Johnson

The World Is Flat : A Brief History of the Twenty-first Century by Thomas Friedman

The One to One Future by Don Peppers and Martha Rogers

Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer (Marketing Book Podcast Interview)

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath

Evolve: Marketing (^as we know it) is Doomed by Daniel Newman and Hessie Jones

Unthinkable: The Culture and Politics of Getting Innovation Wrong by Tom Hopkins

Joe Pulizzi - Content Inc. Podcast

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less  by Joe Pulizzi (Marketing Book Podcast Interview)

Robert Rose and Douglas Burdett

Robert Rose and Douglas Burdett at Content Marketing World, Cleveland, Ohio

Click here to subscribe to The Marketing Book Podcast newsletter!

If you enjoy the show, please rate it on iTunes or Stitcher and write a brief (one sentence) review. That would help more people like you to discover the show.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Using Behavioral Science in Marketing" by Nancy Harhut

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Marketing Book Podcast: "The Brand Positioning Workbook" by Ulli Appelbaum

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

The Marketing Book Podcast: "Put Your Ass Where Your Heart Wants to Be" by Steven Pressfield

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield