“Experiences: The 7th Era of Marketing” by Robert Rose and Carla Johnson
Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.
Robert’s first book Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi.
Listen to the interview:
Show Notes
Experiences: The 7th Era of Marketing
The World Is Flat : A Brief History of the Twenty-first Century
The One to One Future
Youtility: Why Smart Marketing Is about Help Not Hype
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Evolve: Marketing (^as we know it) is Doomed
Unthinkable: The Culture and Politics of Getting Innovation Wrong
Joe Pulizzi – Content Inc. Podcast
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Robert Rose and Douglas Burdett at Content Marketing World, Cleveland, Ohio
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