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“The Mobile Commerce Revolution: Business Success in a Wireless World” by Tom Webster and Tim Hayden


Tom Webster is a consumer behavior specialist and is Vice President, Strategy and Marketing for Edison Research. Edison Research is best known as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries.

He’s the principal author of a number of widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting.

He is the co-author of The Infinite Dial, which is America’s longest running research series on digital media consumption.

His BrandSavant blog covers the explosion of data being generated by social, digital and traditional media, and how to actually gain insight from this data.

He is a podcaster: his own podcast is The Friday Five, Discovering The Music DNA Of Interesting People where he interviews people of note who talk about five songs and how those songs help to tell stories about their lives.

He is also the co-host of The Marketing Companion Podcast with Mark Schaefer.

Listen to the interview:

Show Notes


Thinking, Fast and Slow by Daniel Kahneman

Freakonomics by Steven D. Levitt by Stephen J. Dubner

The Paradox of Choice by Barry Schwartz

The Upside of Irrationality by Dan Ariely

Strong Magic: Creative Showmanship for the Close-Up Magician by Darwin Ortiz


Businesses Grow (Mark Schaefer)

Convince and Convert (Jay Baer)

Tom Webster and Douglas Burdett

Tom Webster and Douglas Burdett at the MarketingProfs B2B Forum in Boston, Massachusetts

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