Episode Subheader 

All Posts

The Marketing Book Podcast: "The Persuasion Code" by Christophe Morin

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise

Christophe MorinCombo

With over 30 years of marketing and business development experience, Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience.

He has an MBA and a Ph.D, is the author of Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, was a founding member of the Neuromarketing Science and Business Association and is the co-founder of SalesBrain, the first neuromarketing agency.

Christophe has received multiple awards during his career including being a three-time winner of the Advertising Research Foundation's Great Mind Research Award.

And, interesting fact - his job title at his agency, is “Chief Pain Officer.”

Listen to the Interview: 



Show Notes

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise

NEW! The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics by Christophe Morin 

Incognito by David Eagleman

The Brain by David Eagleman

Social by Matthew D. Lieberman

Irresistible by Adam Alter

Christophe Morin’s Website

Christophe Morin’s LinkedIn

Christophe Morin’s Twitter


New Call-to-action 

 P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Flip the Script" by Oren Klaff

Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff

The Marketing Book Podcast: "Rehumanize Your Business" by Ethan Beute

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Nincompoopery" by John Brandt

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt