The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
Today we welcome BACK John Jantsch FOR THE THIRD TIME to The Marketing Book Podcast to talk about his book, The Referral Engine: Teaching Your Business to Market Itself published by Portfolio Penguin.
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is also the founder of the Duct Tape Marketing Consultant Network.
Jantsch’s small business advice has been featured in the New York Times, the Wall St. Journal, and CNNMoney among others. Seth Godin called Jantsch the “Peter Drucker of small business tactics.”
The Referral Engine was a Wall Street Journal bestseller, and was on 800-CEO-READ’s “Best Business Book” shortlist when it was published.
And, interesting fact…
Jantsch has 9 siblings!
Listen to the Interview:
Show Notes
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
Sapiens: A Brief History of Humankind – Yuval Noah Harari
Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life – Laura Gassner Otting
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living – Ryan Holiday and Stephen Hanselman
Walden and Civil Disobedience – Henry David Thoreau
The Scarlet Letter – Nathanial Hawthorne
Huckleberry Finn – Mark Twain
The Essential Writings of Ralph Waldo Emerson – Ralph Waldo Emerson
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