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The Marketing Book Podcast: "The Referral Engine" by John Jantsch

The Referral Engine: Teaching Your Business to Market Itself  by John Jantsch

John Jantsch Combo

Today we welcome BACK John Jantsch FOR THE THIRD TIME to The Marketing Book Podcast to talk about his book, The Referral Engine: Teaching Your Business to Market Itself published by Portfolio Penguin.

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is also the founder of the Duct Tape Marketing Consultant Network.

Jantsch's small business advice has been featured in the New York Times, the Wall St. Journal, and CNNMoney among others.  Seth Godin called Jantsch the "Peter Drucker of small business tactics."

The Referral Engine was a Wall Street Journal bestseller, and was on 800-CEO-READ's "Best Business Book" shortlist when it was published.

And, interesting fact...

Jantsch has 9 siblings!

Listen to the Interview: 



Show Notes

The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

Sapiens: A Brief History of Humankind - Yuval Noah Harari

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life - Laura Gassner Otting

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living - Ryan Holiday and Stephen Hanselman

Walden and Civil Disobedience - Henry David Thoreau

The Scarlet Letter - Nathanial Hawthorne

Huckleberry Finn - Mark Twain

The Essential Writings of Ralph Waldo Emerson - Ralph Waldo Emerson

John Jantsch’s website

John Jantsch’s LinkedIn

John Jantsch’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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