Known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company, Shama is also an acclaimed international keynote speaker who’s been invited to share the stage with the world’s top leaders, including President Obama and the Dalai Lama.

She is the CEO of the Marketing Zen Group, an integrated online marketing and digital PR firm. Shama was named as one of the “Top 30 Under 30” Entrepreneurs in America by Inc Magazine and was honored at the White House as one of the top 100 U.S. companies to be run by a young entrepreneur

A trusted media expert and sought-after TV personality, Shama has frequently appeared on Fox Business, CBS, and Fox News. She's been featured in many publications, including The New York Times, The Wall Street Journal, Entrepreneur, Inc Magazine and Forbes.

One reason I particularly liked this book about social media is because the author didn’t get to the topic of social media until at least a third into the book. Before that, she lays out all the things your organization should be doing PRIOR to engaging in social media, such as understanding your audience, having a solid website with helpful content and an ability to capture email addresses so that you can communicate directly with your prospects and customers.

Social media, she explains, rarely leads to instant clients. But, social media is the ultimate amplifier of your content and works beautifully for increasing attention and generating more traffic to your site.

If you’d like a clearer understanding of how smart social media should fit into a successful marketing program, this is your book.