podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "Think Like a Rock Star" by Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier

 Mack_Collier_COMBO.png

Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer and speaker on social media and customer-engagement topics.

Mack founded and moderates #Blogchat, the largest Twitter Chat on the internet, where thousands of people meet each Sunday night on Twitter to discuss a different blogging topic.

Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, and Entrepreneur Magazine.

 

The Host's Perspective: 

Have you ever wondered why rock stars have fans and companies have customers? While rockstars have always catered directly to their fans to grow their fan base, brands are newer to this game of engaging directly with their fans.

In Mack Collier’s book “Think Like a Rockstar,” he explains why most brands haven’t made that commitment to building strong relationships with their fans. But he also explains exactly how to do it.

And at the core of creating fans is having a deep understanding of them, and earning their trust.  You can’t fake this either. But if you are able to authentically connect with your brand’s fans, the payoff can be enormous. They will enthusiastically recommend you, buy more from you, give you invaluable ideas to grow your business and even help defend you from detractors. You don’t have to have a stadium full of fans for this to work either. You very likely already have a fan base.

Successful marketing isn’t about cultivating sales; it’s about cultivating advocates for your brand. And this book shows you how to rock it.

 

Listen to the Interview:

 

Show Notes:

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier

Mack's Loyalty Graph:

Loyalty_Graph.png 

The Passion Conversation by Geno Church (Marketing Book Podcast interview)

Badass by Kathy Sierra

Hug Your Haters by Jay Baer

Mack's Website (MackCollier.com)

Book Website (ThinkLikeARockStar.com)

Click here to subscribe to The Marketing Book Podcast newsletter!

If you enjoy the show, please rate it on iTunes or Stitcher and write a brief (one sentence) review. That would help more people like you to discover the show.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Human-Centered Communication" by Ethan Beute

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Sell Different!" by Lee Salz

Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz

The Marketing Book Podcast: "The Ultimate Marketing Engine" by John Jantsch

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch