This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Seth Godin is the author of 18 books that have been best sellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
His bestselling books include Permission Marketing, All Marketers are Liars, Linchpin, Tribes, Unleashing the Ideavirus, The Dip, Purple Cow and What To Do When It's Your Turn.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.
His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame.
And, interesting fact - his dog’s name is the same name as Ron Burgundy’s dog - Baxter!
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