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The Marketing Book Podcast: "The Transparency Sale" by Todd Caponi

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results  by Todd Caponi


Todd is a keynote speaker, workshop leader and trainer as Principal and Founder of Sales Melon.

Up until last year, he spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer, turning it into Illinois’ fastest growing tech company.

Prior to that, he held leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com.

And, interesting fact – he can ride a unicycle and juggle!!

Listen to the Interview: 



Show Notes

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi

Goals by Brian Tracy

Pre-Suasion by Robert B. Cialdini

Thrive By Design by Don Rheem

Do Better Work by Max Yoder

Authenticity by James Gilmore & Joseph Pine

Descartes’ Error and The Strange Order of Things by Antonio Damasio

Buyology by Martin Lindstrom

Into the Magic Shop by James R. Doty MD

I Feel You by Cris Beam

The YES Brain by Daniel Siegel and Tina Bryson

Absolute Value by Itamar Simonson & Emanuel Rosen

Supreme Influence by Niurka

Activate Your Brain by Scott G. Halford

Who’s in Charge? By Michael S. Gazzaniga

The Man Who Mistook His Wife For A Hat by Oliver Sacks

The Knowledge Illusion by Steven Sloman & Philip Fernbach

The Buying Brain by A.K. Pradeep

Extreme Trust by Don Peppers & Martha Rogers

Brainfluence by Roger Dooley

A Field Guide to Lies by Daniel Levitin

Tell the Truth by Sue Unerman & Jonathan Baskin

Quirk by Hannah Holmes

Annoying by Joe Palca & Flora Lichtman

Todd Caponi’s Sales Keynote Speaker Reel

Todd Caponi’s Website

Todd Caponi’s LinkedIn

Todd Caponi’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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