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The Marketing Book Podcast: "Content Marketing for PR" by Trevor Young

Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age by Trevor Young

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Trevor Young, also known as "the PR Warrior," is a public relations and Communications strategist based in Melbourne, Australia.

A former journalist with a long track record in traditional PR, Trevor has worked as a senior consultant with a number of global PR consultancies, and established and run his own agencies. More recently, he was director of strategy and Innovation for Edelman Australia.

Trevor's PR Warrior Blog has been listed by both SmartCompany and Search Engine Journal as one of Australia's top business blogs.

These days, Trevor heads up Digital Citizen a consulting, training and media business that helps brands gain a competitive edge in the marketplace through the use of digital storytelling and content-led communications

And, interesting fact: he once had lunch with one of Australia’s most notorious criminals, who was also a bestselling author!

Listen to the Interview:

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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