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The Marketing Book Podcast: "Ultimate Guide to Facebook Advertising" by Bob Regnerus

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

bob regnerus ultimate guide facebook combo

 

About the Author

Bob Regnerus is a marketing coach, author, speaker, and entrepreneur.

He is the co-founder of Feedstories, a video sales and marketing agency in Chicago. Since 1998, he has been helping his clients achieve more impact, traffic, and sales through digital media and storytelling.

Bob has served hundreds of client companies, written six books, and trained tens of thousands of individuals.

And, interesting fact: Bob has been coaching youth basketball for 35 years! 

About the Book

New Customers Are Waiting...Find Them On Facebook.

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.

Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.

You'll discover how to:

  • Maximize your ad ROI with newsfeeds, videos, and branded content

  •  Create custom audiences from your contact lists, video views, and page engagement

  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions

  • Boost your Facebook ads using the Audience Network and Instagram

  • Follow the three-step formula for successful video ads

  • Maximize campaigns and increase conversions on all traffic to your website

  • Track and retarget engaged users by leveraging the Power of the Pixel

  • Make every page on your website 5-10 percent more effective overnight

Listen to the Interview...

 

Links...

Gary Vaynerchuk - "The 19 Year-Old Dude Move"


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer

The Marketing Book Podcast: "The Strategy Mindset 2.0" by Dr. Chuck Bamford

The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford

The Marketing Book Podcast: "Stand-Out Marketing" by Stacey Danheiser

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly and Paul Johnston