The Marketing Book Podcast: "Ultimate Guide to Facebook Advertising" by Bob Regnerus

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

About the Author

Bob Regnerus is a marketing coach, author, speaker, and entrepreneur.

He is the co-founder of Feedstories, a video sales and marketing agency in Chicago. Since 1998, he has been helping his clients achieve more impact, traffic, and sales through digital media and storytelling.

Bob has served hundreds of client companies, written six books, and trained tens of thousands of individuals.

And, interesting fact: Bob has been coaching youth basketball for 35 years!

About the Book

New Customers Are Waiting…Find Them On Facebook.

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.

Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.

You’ll discover how to:

Maximize your ad ROI with newsfeeds, videos, and branded content
Create custom audiences from your contact lists, video views, and page engagement
Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads
Maximize campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the Pixel
Make every page on your website 5-10 percent more effective overnight

Listen to the Interview…

Links…

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche (Amazon)
Bob Regnerus (website)
Bob Regnerus (LinkedIn)
Feedstories (Bob’s agency)
Ultimate Guide to Facebook Advertising (Bonus Material)
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Marketing Book Podcast interview)
Breakthrough Advertising by Eugene M. Schwartz
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
The Practice: Shipping Creative Work by Seth Godin (Marketing Book Podcast interview)

Gary Vaynerchuk – “The 19 Year-Old Dude Move”

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.