Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash

About the Author

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and marketing advisor, and is the best-selling author of Landing Page Optimization.

Tim has been cited by Forbes and Entrepreneur magazines as a top online marketing expert. His graduate work focused on cognitive science and artificial intelligence.

As the founder of a digital marketing agency, his insights helped to create over 1.2 billion dollars in value for clients worldwide

Tim lives within walking distance of the Pacific Ocean in San Diego California

And, interesting fact: just like Gary Vaynerchuk, Tim was born in the former Soviet Union!

About the Book

Understand what makes you human!

This book is about the commonalities all 8,000,000,000 people on Earth share.

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.

First the bad news: The notion that people make decisions and choices to maximize objective self-interest has been demolished. People are not rational — far from it.

Now the good news: We are finding out exactly how and why we act in these seemingly irrational ways. In other words, there is a method to our seeming madness.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Sometimes our reactions and responses are appropriate and uncannily helpful. In the blink of an eye we can assess complex situations and reach critical life-or-death decisions. At other times, we are seemingly our own worst enemies — repeating the same mistakes, even when we know the results will be counterproductive, or even deadly.

Unlocking the true nature of the human brain is the last frontier. Recent work in fields such as biology, neuroscience, evolutionary psychology, medical imaging, social science, and behavioral economics is combining to show us the inner workings of this evolutionary marvel.

This book is designed for you — the curious and intelligent searcher for truth.

Listen to the Interview...

Links...

• Tim Ash (website)

• Primal Brain (book website)

• Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash (Amazon)

• SPIN Selling by Neil Rackham

• SPIN Selling: The Ultimate Guide (HubSpot)

• Irina Jordan (LinkedIn)

Let's talk about good death | Irina Jordan | TEDxUofIChicago

• Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (Marketing Book Podcast interview)

• The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–and How We Must Adapt by Sinan Aral (Marketing Book Podcast interview)

• Sapiens: A Brief History of Humankind by Yuval Noah Harari

• The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz

• Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships by Marshall B. Rosenberg

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