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The Marketing Book Podcast: " Video Marketing Strategy" by Jon Mowat

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat

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Jon Mowat is an award winning content creator, video strategy expert and public speaker and is the Managing Director at Hurricane Media, a UK-based video marketing agency.

He is a regular writer and speaker on video marketing, and has been published in a range of marketing publications

Jon started his career at the BBC where he spent 12 years as producer and director on documentaries screened internationally on BBC1, BBC2 and BBC Worldwide. He has made films on topics ranging from cheetahs to drug addicts.

And, interesting fact - he spent 6 months embedded with the Royal Marines in the Gulf War.


Listen to the Interview: 

 

 

Show Notes

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat

The Long and the Short of it (PDF Presentation) by Les Binet & Peter Field

Thinking, Fast and Slow by Daniel Kahneman

How Brands Grow by Byron Sharp

Video Marketing Strategy Website

Jon Mowat’s Website

Jon Mowat’s LinkedIn

Jon Mowat’s Twitter

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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