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The Marketing Book Podcast: "The Visual Sale" by Marcus Sheridan

The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard

marcus sheridan visual sale combo

 

About the Author

Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.

Since this achievement, Marcus has become a highly sought-after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands to become the most trusted voice of their industry.

When the first edition of They Ask, You Answer was published in 2017 it was rated by Mashable as "the number one marketing book to read" that year and Forbes listed it as one of "11 marketing books every CMO should read." It is now in its second edition.

And, interesting fact (for listeners in Poland): Marcus lives near Warsaw! 

Warsaw, Virginia that is.

About the Book

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.

More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.  

Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written.

Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

 Listen to the Interview...

 

Links...

Marcus Sheridan and Douglas BurdettThe author and the host


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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