The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard
About the Author
Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.
Since this achievement, Marcus has become a highly sought-after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands to become the most trusted voice of their industry.
When the first edition of They Ask, You Answer was published in 2017 it was rated by Mashable as "the number one marketing book to read" that year and Forbes listed it as one of "11 marketing books every CMO should read." It is now in its second edition.
And, interesting fact (for listeners in Poland): Marcus lives near Warsaw!
Warsaw, Virginia that is.
About the Book
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.
Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written.
Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Listen to the Interview...
Links...
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The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard (Amazon)
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Marcus Sheridan (website)
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The Visual Sale (book website)
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan (Marketing Book Podcast interview)
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Marcus Sheridan (LinkedIn)
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Tyler Lessard (LinkedIn)
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River Pools and Spas (Warsaw, Virginia)
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Impact (Marcus’ agency)
The author and the host
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