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The Marketing Book Podcast: "The Whole Marketer" by Abigail Dixon

The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon

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About the Author

Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy.

She is a fellow of the Chartered Institute of Marketing (CIM) and is an accredited International Coaching Federation coach. In the past 10 years, she has trained thousands of marketers.

And, interesting fact - growing up she attended 13 different schools because her father was in the Royal Air Force!

About the Book

As marketing roles have continued to expand, marketers at any level are feeling under increasing pressure to deliver as individuals and teams.

This thought-provoking book argues now is the time to take stock of the technical skills and latest thinking we must possess to be at the forefront of our profession.

It also looks at the soft and leadership skills we need to successfully and authentically lead and deliver for our businesses, brands, and teams.

This is all underpinned by the personal understanding we need to gain clarity and fulfillment, both in our careers and our lives as a whole.

The Whole Marketer looks through the lens of professional and personal development. It is a practical guide that allows you to review and identify any capability gaps, provides real-time input, and shares advice, tools, and techniques to start you on your path to becoming a successful marketer.

This book will help you to become a better version of yourself today, so you can lead the brands or businesses of tomorrow. Abigail Dixon’s rich experience comes from leading teams, consulting, and training hundreds of marketers at various stages of their careers to achieve formal qualifications. 

Listen to the Interview...



Click here to access the table mentioned in the interview.marketing competencies

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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