Writing to Be Understood: What Works and Why by Anne Janzer
Anne Janzer is an award-winning author and nonfiction writing coach.
As a professional writer, she has worked with more than one hundred high tech businesses. She is author of another book on writing, The Writer’s Process: Getting Your Brain in Gear, and she's the author of an excellent marketing book now in its second edition and translated into other languages [and once featured on The Marketing Book Podcast], Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
And while she lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts some of whom work at local companies like Google, Symantec, and Intuit, nothing makes her quite as happy as a good book.
And, interesting fact - she has been known to be a Marketing Book Podcast listener!
Listen to the Interview:
Show Notes
Writing to Be Understood: What Works and Why by Anne Janzer
The Gray Rhino by Michele Wucker
Master Content Strategy by Pamela Wilson
Master Content Marketing by Pamela Wilson
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