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The Marketing Book Podcast: "Writing to Be Understood" by Anne Janzer

Writing to Be Understood: What Works and Why by Anne Janzer

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Anne Janzer is an award-winning author and nonfiction writing coach.

As a professional writer, she has worked with more than one hundred high tech businesses. She is author of another book on writing, The Writer’s Process: Getting Your Brain in Gear, and she's the author of an excellent marketing book now in its second edition and translated into other languages [and once featured on The Marketing Book Podcast], Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.

And while she lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts some of whom work at local companies like Google, Symantec, and Intuit, nothing makes her quite as happy as a good book.

And, interesting fact - she has been known to be a Marketing Book Podcast listener!

Listen to the Interview: 



Show Notes

Writing to Be Understood: What Works and Why by Anne Janzer

The Gray Rhino by Michele Wucker

Master Content Strategy by Pamela Wilson

Master Content Marketing by Pamela Wilson

Anne Janzer’s Website

Anne Janzer’s Linkedin

Anne Janzer’s Twitter




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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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