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The Marketing Book Podcast: "You're Invited" by Jon Levy

You're Invited: The Art and Science of Cultivating Influence by Jon Levy

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About the Author

Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision-making. He specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 Brands like Microsoft, Google, and Samsung to start-ups.

More than a decade ago, Jon founded the influencers dinner, a secret dining experience for industry leaders from Nobel laureates, Olympians, celebrities, and Executives to artists and musicians. Guests cook dinner together but can't discuss their careers or give their last names. Once seated to eat, they reveal who they are. Over time, these dinners developed into a worldwide community with thousands of members.

In his free time, Jon works on interesting projects like spending a year traveling to all 7 continents and attending the world's greatest events (Grand Prix, Burning Man, running of the bulls, etc) barely surviving to tell the tale. These adventures were chronicled in his first book, The 2 AM Principle: Discover the Science of Adventure.

And, interesting fact - his father is an artist, his mother is a musician, his brother is a physician at Harvard Medical School, Jon worked his way through college selling Cutco knives, he's a big Star Trek fan, and he was once named by Elle Magazine as one of America's most eligible bachelors!

About the Book

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?

Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but building meaningful and lasting relationships.

This private community based around the dinner experience became known as “The Influencers,” named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.

In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.

Listen to the Interview...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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