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The Marketing Book Podcast: "Decoded" by Phil Barden

Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross

The Marketing Book Podcast: "The Bezos Blueprint" by Carmine Gallo

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo

The Marketing Book Podcast: "Prove It" by Melanie Deziel

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones

The Marketing Book Podcast: "The JOLT Effect" by Matt Dixon

The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna

The Marketing Book Podcast: "The Secret Lives of Customers" by David Duncan

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan

The Marketing Book Podcast: "ADSCAM" by Bob Hoffman

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman

The Marketing Book Podcast: "Friction" by Soon Yu

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

The Marketing Book Podcast: "The Sales MBA" by Douglas Cole

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

The Marketing Book Podcast: "Using Behavioral Science in Marketing" by Nancy Harhut

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Marketing Book Podcast: "The Brand Positioning Workbook" by Ulli Appelbaum

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

The Marketing Book Podcast: "Put Your Ass Where Your Heart Wants to Be" by Steven Pressfield

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

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