The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald
Brad McDonald is an Operations Director at Sandler Training, the largest global provider of sales and management training in the world with over 250 operating units in more than 32 countries.
He is responsible for domestic franchisee support and growth. Prior to working for Sandler, Brad was a Sandler Franchise owner.
And, interesting fact…
He is a graduate of The United States Naval Academy and spent twenty-eight years in the US Navy, principally as a submarine officer and ultimately as a submarine commander
Listen to the Interview:
Born to Win: Transactional Analysis With Gestalt Experiments by Muriel James and Dorothy Jongeward
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How to Win Friends and Influence People by Dale Carnegie
Think and Grow Rich by Napoleon Hill
Success Cadence by David Mattson, Tom Schodorf, and Bart Fanelli
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