Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Joe Pulizzi is the godfather of content marketing. He is the founder of Content Marketing Institute, which is the leading education and training organization for content marketing, including the largest in-person content marketing event on the globe, called Content Marketing World.
Joe has authored or co-authored three other books, Get Content Get Customers, Managing Content Marketing and more recently Epic Content Marketing which was named one of “Five Must Read Business Books” by Fortune Magazine.
You can also hear Joe on his podcast, “This Old Marketing” with his co-host Robert Rose.
Joe also hosts his own podcast called Content Inc. a twice-a-week, short-form podcast designed to teach one key content marketing lesson in each episode.
If you ever see Joe in person, he’ll be wearing orange. And, he is a die-hard Cleveland sports fan.
The Host’s Perspective:
First off, this book is very different from Joe’s last book, Epic Content Marketing, which is one of the very best “soup-to-nuts, how-to” books about content marketing.
Content Inc. explores the strategies of successful companies who built their audiences before they launched their products. The book includes many examples of companies who have very successfully followed this approach.
The book walks you through the six-part Content Inc. model which shows you how to uncover a content area sweet spot that your business model will be based around, how to differentiate your content, how to pick the initial platform foundation for your content, how to turn your readers into subscribers, how to then diversify your initial platform and finally, and most importantly, how to monetize it.
If you’re familiar with the Copyblogger brand, the Content Inc. model is exactly how Copyblogger built their business into a multimillion dollar venture with no investors and no debt. Not surprisingly, Copyblogger founder Brian Clark wrote the foreword to Content Inc.
This book is ideal for startups, a startup inside a large organization and a stalled business.
Build your audience first. Then create your product. This is the new, proven entrepreneurial model explained in Content Inc. which challenges conventional wisdom. And works.
Listen to the Interview:
Town Inc. by Andrew Davis
Joe’s Twitter (@JoePulizzi)
Joe Pulizzi and Douglas Burdett at the Inbound Conference, Boston, Massachusetts