Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner
Pam Didner Is a content marketing leader, author and speaker. Having held various positions at Intel, she led many of Intel’s enterprise product launches and worldwide marketing campaigns.
Her first book, Global Content Marketing, was named one of the top 10 marketing books of 2014 by Inc.
Her day job is leading a boutique consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, and sales and marketing collaboration on a global scale.
And, interesting fact(s) – she was born and raised in Taiwan, The Republic of China, and despite now having written two marketing books, she studied and began her career in finance and accounting.
Listen to the Interview:
Ogilvy on Advertising by David Ogilvy
Made to Stick by Chip Heath and Dan Heath
Talk Triggers by Jay Baer
Atomic Habits by James Clear
Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions.