The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter
Robbie Kellman Baxter is a best-selling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to Major organizations include Netflix, Consumer Reports and LinkedIn.
Her first book is The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
In the past 10 years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy.
Robbie has been featured in The Wall Street Journal, CNN, National Public Radio (NPR) and numerous business shows. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
And, interesting fact: she can make almost any breakfast food!
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