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The Marketing Book Podcast: "Gap Selling" by Keenan

Gap Selling: Getting the Customer to Yes: How Problem-centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price  by Keenan

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Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.

Keenan’s passion for problem solving reaches well beyond the sales and business world. He is also the author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You.

And, interesting fact...

Keenan is a Professional Ski Instructors Of America Certified Level 2 ski instructor and, according to Jamie Shanks the author of Social Selling Mastery and Spear Selling and two-time guest on the Marketing Book Podcast, Keenan is the second best downhill mogul skier in North America. 

Listen to the Interview: 

 

 

Show Notes

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan

Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You by Keenan

Keenan's website

Keenan's LinkedIn

Keenan's Twitter

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Amanda Harrison
Amanda Harrison
A Navy veteran and word aficionado, Amanda is well-versed in sarcasm and witticism. She received her bachelor’s degree in English from Old Dominion University. In an effort to continue self-inflicted academic torture, she is now pursuing her MFA in Creative Writing while working and raising a family.

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The Marketing Book Podcast: "Nincompoopery" by John Brandt

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