Marketing to Mindstates:The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach
Will Leach is the founder of TriggerPoint, a behavioral research and design consultancy specializing in identifying and influencing the key factors surrounding consumer decision making.
Will has over 20 years of client-side consumer insights experience in biotechnology, consumer packaged goods and energy industries and is a Behavioral Design instructor at the Cox School of Business at Southern Methodist University in Dallas, Texas.
And, interesting fact, Will is a United States Army veteran and was awarded the Army Commendation Medal – HOOAH!!
Listen to the Interview:
Show Notes
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach
Predictably Irrational by Dan Ariely
Drunk Tank Pink by Adam Alter
The Secret Life of Pronouns by James W. Pennebaker
An Economist Walks into a Brothel by Allison Schrager
Marketing to Mindstates Book Website
Marketing to Mindstates Twitter
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