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The Marketing Book Podcast: "SPEAR Selling" by Jamie Shanks

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional  by Jamie Shanks

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Jamie Shanks is the CEO of Sales for Life, the world's largest Social Selling training program for mid-market and enterprise companies, which has trained over 100,000 sales and marketing professionals, in dozens of industries.

Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. He's also the author of the best-selling book Social Selling Mastery.

And, interesting fact - he’s visited every continent except Antarctica.

Listen to the Interview: 

 

 

 

Show Notes

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks

Excellence Dividend by Tom Peters

Using “Sphere of Influence” to Capture Saddam Hussein (Slate)

Jamie Shanks’ Website

Jamie Shanks’ LinkedIn

Jamie Shanks’ Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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